Privacy policy

At EastCurated, your privacy matters. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our store, make a purchase, or communicate with us. By using our Services, you acknowledge that you have read and understood this policy.

INFORMATION WE COLLECT

Depending on how you interact with us, we may collect the following categories of personal information:

  • Contact details — name, email address, phone number, billing and shipping address
  • Payment information — card details and transaction data, processed securely via Shopify Payments
  • Account information — username, password, and saved preferences
  • Order & transaction history — items viewed, added to cart, purchased, returned, or exchanged
  • Communications — messages sent to our customer support team
  • Device & usage data — IP address, browser type, and how you navigate our site

HOW WE COLLECT YOUR INFORMATION

  • Directly from you — when you create an account, place an order, or contact us
  • Automatically — through cookies and similar technologies as you browse our site
  • From service providers — such as payment processors and analytics platforms that operate on our behalf
  • From third-party partners — where permitted and in accordance with their own privacy policies

HOW WE USE YOUR INFORMATION

  • To fulfil your order — processing payments, arranging shipping, managing returns and exchanges
  • To personalise your experience — recommending products, remembering preferences, and improving our Services
  • To communicate with you — order updates, customer support, and responses to your enquiries
  • For marketing — sending promotional emails and showing relevant advertisements, where you have not opted out
  • For security — detecting and preventing fraud, protecting your account, and maintaining platform integrity
  • To comply with the law — responding to legal requests and fulfilling regulatory obligations

HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share it in the following circumstances:

  • With Shopify — our e-commerce platform, which processes data to operate our store. Learn more at the Shopify Consumer Privacy Policy
  • With service providers — including payment processors, fulfilment partners, and analytics tools acting on our behalf
  • With marketing partners — to deliver relevant advertising based on your activity. You may opt out here
  • As required by law — in response to legal process, regulatory requests, or to protect our rights and the safety of others
  • In a business transaction — such as a merger or acquisition, where personal information may be transferred as part of that process

COOKIES

We use cookies and similar tracking technologies to improve your browsing experience, analyse site traffic, and personalise content. You can manage your cookie preferences through your browser settings at any time.

YOUR RIGHTS

Depending on where you reside, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information
  • Delete your personal information, subject to legal obligations
  • Portability — receive a copy of your data in a portable format
  • Opt out of targeted advertising or the sale of your data — exercise this right here
  • Unsubscribe from marketing emails at any time via the unsubscribe link in any email we send

If you reside in the UK or European Economic Area, you also have the right to object to or restrict certain processing, and to withdraw consent where processing is based on consent. You may lodge a complaint with your local data protection authority. A full list of EEA supervisory authorities is available here.

We support the Global Privacy Control (GPC) signal. Where detected, we will treat it as an opt-out request for the relevant device and browser. Learn more at globalprivacycontrol.org.

To exercise any of your rights, please contact us using the details below. We may need to verify your identity before processing your request.

DATA RETENTION

We retain your personal information for as long as necessary to fulfil the purposes described in this policy — including maintaining your account, processing transactions, complying with legal obligations, and resolving disputes.

DATA SECURITY

We take reasonable technical and organisational measures to protect your personal information. However, no method of transmission over the internet is completely secure. We recommend you do not share account credentials or sensitive information over unsecured channels.

INTERNATIONAL TRANSFERS

Your personal information may be transferred to and processed in countries outside your own. Where transfers originate from the UK or European Economic Area, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent instruments, to ensure adequate protection.

CHILDREN'S PRIVACY

Our Services are not directed at children under the age of majority. We do not knowingly collect personal information from minors. If you believe a child has provided us with their information, please contact us and we will promptly delete it.

THIRD-PARTY LINKS

Our site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their policies independently.

UPDATES TO THIS POLICY

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. The revised version will be posted on this page with an updated date.

CONTACT

For questions about this Privacy Policy or to exercise your rights, please contact us at support@eastcurated.com.
We aim to respond within 1–2 business days, Monday to Friday.

EastCurated acts as the data controller for personal information collected through this store.

Last updated: May 15, 2026